Jakob Nielsen has long been a respected authority on website usability, and in recent years he has turned his attention to mobile devices. A key benefit of the advice he and his colleagues dispense to clients and readers is extensive usability testing to measure what really works and what doesn't. The book Mobile Usability, which […]
Author Archives: George Dovel
Why Mobile Needs to Be Part of Your Business Communication Course
Chances are your business communication syllabus is already packed as you try to cover everything from business English to a wide range of message types to recent advances in digital and social media. It’s a fair question then: Do you really need to find the time and space to add mobile communication to your course? […]
Free Resource for Adopters: Bovée and Thill’s Guide to Business Communication Videos
Bovée and Thill's Guide to Videos for Business Communication is now available free to all adopters of Bovée and Thill business communication texts. The guide, prepared by Dr. Maria Schellhase of the College of Southern Nevada, has links to nearly 50 online videos in 27 subject categories. The guide includes discussion questions for each video […]
The Mobile Revolution: The Parallels with Social Media
As we monitored the emergence of mobile business communication over the past few years, we were struck by the parallels with the rise of social media. These similarities and the documented growth of mobile usage convinced us it was time to integrate mobile in our business communications texts, starting with our editions coming out in […]
How Mobile Technologies Are Changing Business Communication
In our last post, we explored the magnitude of the mobile communication revolution. Now for a quick look at the impact mobile is having on business communication. The rise of mobile has some obvious implications, such as the need for websites to be mobile friendly. Anyone who has tried to browse a conventional website on […]
The Rapid Rise of Mobile Business Communication
As much of a game-changer as social media have been, some experts predict that mobile communication will change the nature of business and business communication even more. Venture capitalist Joe Schoendorf says that “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.” Researcher Maribel Lopez calls mobile “the […]
How Is the Mobile Revolution Affecting Your Business Communication Course?
Many companies are still adjusting to the upheaval triggered by social media, and you may still be adapting your business communication course to social media, too. Are you ready for another disruptive technology? Mobile communication and mobile connectivity are changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as […]
A Bumper Crop of Corporate Crises: Discussion Resources for Your Classroom
Between network security breaches and random corporate blunders, it's been a rough few months for GM, Target, Neiman Marcus, Adobe, Michaels, Lululemon, SeaWorld, US Airways, Yahoo, and about half the population of the Internet, thanks to the Heartbleed glitch. Their grief is our good fortune, however—at least in terms of providing discussion material for business […]
Hall of Fame: Red Ants Pants Communicates with an Authentic Voice (with PowerPoint Slides for Classroom Use)
Sarah Calhoun founded Red Ants Pants because she was frustrated by the lack of hard-wearing pants for hard-working women. Her passion for meeting the needs of her customers shines through in the company's communication efforts—along with her zeal for making work fun and meaningful. Not many firms could tell their founding story in goofy rhyming […]
Hall of Fame: CDBaby Shows How to Meet Reader Needs (with PowerPoint Slides for Classroom Use)
CD Baby, the world’s largest retailer of independent music, uses clear, positive language to help musicians understand the process of selling their music through the company and its affiliates. By making the effort to communicate clearly and succinctly, the company encourages a positive response from its target readers. We've annotated two slides that point out […]