Author Archives: Bovee & Thill Network

From Lighthearted to Laugh-Out-Loud: Are Social Media Changing the Tone of Business Writing?

Have you noticed more companies lowering their guard when it comes to communicating in a lighthearted style? We have only anecdotal observations on this, but as social media change the nature of the relationships between companies and their stakeholders, we’ve noticed an uptick in the number of companies working humor into their routine communication efforts. […]

Hall of Fame: Toyota Uses a Negative-News Situation for Positive Communication (with PowerPoint Slide for Classroom Use)

Situations that involve negative news are sometimes opportunities in disguise. After Toyota had issued several vehicle recalls and been subjected to quite a bit of media scrutiny regarding product quality, the company’s chief quality officer took the opportunity to discuss the meaning of a product recall and explain how Toyota was responding to the situation.We've […]

Résumé Writing: Using a Partner to Get Unstuck

Many people find it difficult to write about themselves when preparing a resume, and the importance of having a compelling resume in today’s tough employment market isn’t making the task any easier. Teaming up with a partner to work on each other’s resume can help, particularly on the qualifications summary or other introductory statement, which […]

Managing Communication in a Social Media Environment

Social media offer many compelling benefits, but managing business communication in this rapidly changing environment is not a simple task, for a number of reasons: The communication effort is more complex, with more internal and external channels to staff and monitor. Managers need to make sure that outgoing messages are consistent, that incoming messages are […]

Hall of Fame: TD Ameritrade Aligns Form with Function (with PowerPoint Slides for Classroom Use)

One of the most powerful advantages of electronic media is the ability to structure the design and delivery of a message in a way that supports the optimal flow of the various information points within the message—matching form with function, in other words.The brokerage firm TD Ameritrade did this beautifully on a webpage that directs […]

The Serious Side of Funny: Presentation Tips from a Comedy Super-Agent

In the entertainment industry, the road to success often starts with "the pitch," a brief presentation to a studio executive by a writer, actor, director, or producer (or a team of these people). If the executive is intrigued by the concept, it might be discussed further within the studio, and eventually a decision will be […]

A Fun—and Challenging—Way to Practice Limiting the Scope of a Presentation

Limiting the scope of a presentation, whether it’s to fit the time limit a speaker has been given or simply to deliver a message as efficiently as possible, is a challenge for all speakers. To give your students a fun way to practice this essential skill, consider assigning some pecha-kucha presentations. Pecha-kucha is a style […]

Hall of Fame: Fear No Project’s Minimalist Design Keeps Focus on Content (with PowerPoint Slide for Classroom Use)

The project management blog Fear No Project provides a good example of how less can be more when a writer wants to keep the focus on textual content. As this annotated PowerPoint slide shows, the design is about as minimal as one can possibly get, but it supports blogger Bruce McGraw's goal of sharing in-depth […]

Hall of Shame–and Fame: Chargify Infuriates Its Customer Base, Then Shares the Lessons Learned

Want to make an unpleasant situation even worse? Spring the news on people with no warning. Chargify, which provides securing billing solutions for small to midsized e-commerce companies, charges its clients flat monthly fees based on the number of customers they have. This tiered pricing plan keeps costs low for e-commerce startups that still have […]