Judging from the number of articles offering advice, the question of how to encourage more comments on posts is a matter of wide concern among bloggers. In fact, this dilemma seems to be at the heart of the social media model. Blog comments can be tremendously valuable in multiple ways, of course, from gathering market […]
Author Archives: Bovee & Thill Network
Employment Communication: Four Essential Steps to Building a Personal Brand
If you teach employment communication and job search strategies as part of the business communication course, personal branding can be a great way to help students understand what they have to offer future employers and how to focus their communication efforts. Even though personal branding is a hot topic these days, more than a few […]
Have Your Students Judge Their Promotional Skills Using Real-Life Test Results
As George Bernard Shaw famously put it, the single biggest problem in communication is the illusion that it has taken place. One of the great promises of online business communication is the relative ease with which companies can test to see how well their communication efforts are working. Online marketing expert Anne Holland’s website offers […]
When Self-Expression and Professional Standards Clash: Body Art in the Workplace
Generational differences abound in the workplace, but few are quite as visible as body art: tattoos, piercings (other than ear lobes), and hair dyes in unconventional colors. According to survey data from the Pew Research Center, people younger than 40 are much more inclined than those over 40 to display some form of body art. […]
When Free Speech Isn’t Quite So Free: Legal Hazards in Online Communication
Millions of bloggers, tweeters, and forum posters appreciate the free-wheeling nature of online communication, but a growing number are learning that free speech sometimes has a steep price. As Santa Clara University’s Eric Goldman emphasizes in this helpful overview article, “Most people have no idea of the liability they face when they publish something online.” […]
Hall of Shame: How Not to Tell Customers That You’ve Made Your Software Easier to Understand
We’d be willing to bet that database software generates the highest profanity-to-mouseclicks ratio of any category of personal computer software. Database concepts in general are fairly complicated, and the powerful software that lets users create and manage databases can add layers of operational complexity. Any news about improvements in usability is good news, but Microsoft […]