As the new term gets under way, we invite you to use all the free Bovée and Thill resources now available online. Media Curation Services Bovée & Thill’s Online Magazines for Business Communication on Scoop.it collect useful and interesting media items in a variety of subject areas: Business Communication 2.0: Social Media and Electronic Communication […]
Category Archives: Resources for Instructors
Media Curation: A Powerful New Tool for Finding the Information That Matters to Your and Your Students
Newsfeeds from blogs and other online publishers can be a great way to stay on top of developments in any field. However, anyone who has signed up for more than a few RSS feeds has probably experienced the "firehose effect" of getting so many feeds so quickly that it becomes impossible to stay on top […]
Putting Social Media to Work: Three Examples (with PowerPoint Slides for Classroom Use)
These PowerPoint slides offer annotated examples from three companies making effective use of social media tools to develop customer relationships: Biznik Segway Lie-Nielsen Toolworks You can download the PowerPoint file from the link below.
Wishing You and Your Students a Great Fall Term!
Hard to believe fall is upon us! We hope you had a relaxing and productive summer. We'd like to start off the new season with a brief reminder of the free online resources we have available to help business communication instructors and students, including the many resources available exclusively for adopters of Bovée & Thill […]
Have Your Students Judge Their Promotional Skills Using Real-Life Test Results
As George Bernard Shaw famously put it, the single biggest problem in communication is the illusion that it has taken place. One of the great promises of online business communication is the relative ease with which companies can test to see how well their communication efforts are working. Online marketing expert Anne Holland’s website offers […]
When Free Speech Isn’t Quite So Free: Legal Hazards in Online Communication
Millions of bloggers, tweeters, and forum posters appreciate the free-wheeling nature of online communication, but a growing number are learning that free speech sometimes has a steep price. As Santa Clara University’s Eric Goldman emphasizes in this helpful overview article, “Most people have no idea of the liability they face when they publish something online.” […]