LeBron James, a name synonymous with basketball excellence, has become a global icon whose influence extends far beyond the court. His journey from a young prodigy to an international superstar offers a masterclass in business communication. This article explores how James' career intersects with key principles of business communication, providing valuable insights for professionals across […]
Category Archives: Social Media
From Viral to Vital: How TikTok Is Transforming Business Communication
TikTok, with its explosive growth and engaged user base, has emerged as a powerful platform for business communication. With over 1 billion active users worldwide, predominantly Gen Z and Millennials, TikTok offers unique opportunities for businesses to connect with audiences in creative and authentic ways. Key Strategies for Business Communicators 1. Brand Storytelling and Thought Leadership […]
The $1 Million Tweet: A Cautionary Tale for Business Communication Students
You're teaching the next generation of business professionals how to leverage social media for success. But amidst the excitement of connecting with customers and building brand awareness, it's crucial to remind students about the potential pitfalls of careless clicking. This article examines some of the most costly social media blunders in business history, providing concrete […]
Meme Magic: Enhancing Business Communication with Viral Content Strategies
In an era dominated by digital media, the line between professional communication and viral content is increasingly blurred. From trending TikTok videos to ubiquitous memes, the principles that make online content shareable can be harnessed to transform business communication. This article explores how businesses can leverage the science of viral content to create more engaging, […]
The Meme Economy: How Internet Culture Is Reshaping Business Communication.
In the digital age, business communication is undergoing a radical transformation, driven by an unlikely force: internet memes. These bite-sized, shareable pieces of content have evolved from simple jokes to powerful tools for conveying complex ideas, building brand identity, and connecting with audiences in ways traditional methods never could. Memes, at their core, are cultural […]
Navigate the Social Media Landscape: Top Strategies to Enrich Your Business Communication Course
The Role of Social Media in Shaping Modern Business Communication In the digital age, social media has revolutionized the way businesses communicate with their stakeholders. From building brand reputation to engaging with customers, social media platforms have become indispensable tools for modern business communication. This article explores the multifaceted role of social media in […]
Media Skills: Five Tips for Using Communication Technology Effectively in Business Communication
This is the fifth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. Technology brings a wide […]
Media Skills: Writing Promotional Messages for Social Media
This is the fourth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The AIDA model (Attention, […]
Media Skills: The Email Subject Line: Persuading People to Open Your Messages
This is the third post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The email subject line may […]
Media Skills: Four Content Strategies for Business Social Networking
This is the second post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. One of the most […]
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