Category Archives: Social Media

The Commenting Conundrum: Are Blog Comments a Useful Measurement of Social Media Engagement?

Judging from the number of articles offering advice, the question of how to encourage more comments on posts is a matter of wide concern among bloggers. In fact, this dilemma seems to be at the heart of the social media model. Blog comments can be tremendously valuable in multiple ways, of course, from gathering market […]

BP’s "Gulf of Mexico Response" Website Links to Parody Twitter Account

We can only assume that BP’s website has been hacked. As of October 7, 2010, the “Contacts” page in the “Gulf of Mexico Response” section of BP’s website links to a parody Twitter account, @Oil_Spill_2010. The downloadable PDF (see link above) has current captures of the BP webpage, the parody Twitter account, and BP’s real […]